Biography

Dr. Wenzhu Zhang, is mainly engaged in research on emerging economies and consumer behavior, focusing on the decision-making of enterprises in dealing with emerging economies and the implementation of government policies in emerging economies. Her research methods and tools include game theory, optimization and statistics.

Educations

• Ph.D. in Management Science, Fudan University, 2013 - 2020
• Joint-Supervision, Washington University in St. Louis, 2016-2017
• B.E. in Management Science, Huazhong University of Science and Technology, 2009-2013

Research Interests

• Supply Chain Management
• Logistics Management
• Game Theory

Selected Publications

1. Wang, Chun-Han, et al. “Frequency competition among airlines on coordinated airports network." European Journal of Operational Research (2021).
2. Zhang, Wenzhu, Yue Dai, and Lin Tian. “Pricing strategies for competitive firms with indirect network effects." Flexible Services and Manufacturing Journal 33.2 (2021): 547-581.
3. 张文珠, 田林, and 戴悦. “零工经济对服务型企业产品线设计的影响." 营销科学学报 15.3 (2021): 94-117.
4. Cai, Gangshu George, Yue Dai, and Wenzhu Zhang. “Modeling multichannel supply chain management with marketing mixes: a survey." Handbook of Research on Distribution Channels. Edward Elgar Publishing, 2019.
5. 戴悦, 戴莹, and 张文珠. “多任务特许经营情境下的信息甄别研究." 复旦学报: 自然科学版 3 (2016): 275-283.

Awards & Honors

• National Scholarship for Postgraduate Students

Correspondence

• Laboratory: Room C510, Mechanical Engineering Building, Zhejiang University of technology
• Address: Wenzhu Zhang, Zhejiang University of Technology, Pingfeng Campus , 288 Liuhe Rd., Xihu District, Hangzhou 310023, China